This month SB Hotels has launched its rebranding, an in-depth project to update its brand identity, reinforcing the values and essence that define the company.
The chain wants to assert that, with the right attitude, anything is possible, and that is how they achieve the most important thing: making sure that a stay in their family of hotels is as good as their people. This branding effort has given rise to their new slogan: ‘Good people, great stay’.

As part of its brand restylingprocess, SB Hotels has also unveiled its new website. Designed in order to improve the user experience and optimise the performance and conversion of this proprietary channel, this project represents a substantial leap forward in the company’s online presence.

  • Transition of the web architecture under the same chain domain  
  • Scalable website to support the expansion strategy
  • New booking engine
  • Promotion of continuous cross-sellingbetween hotels
  • Visual and creative design

Click here to visit the new website.