SB Hotels continues to move forward in its commitment to innovation and the continuous improvement of the customer experience. In this context, the company has launched a new digital project: a dedicated website designed for both guests and restaurant users.

The objective is clear: to provide all hotel information and services in an agile, intuitive, and fully digital way through the new “Guest Zone”, which replaces the traditional directory.

This new platform, aligned with the company’s corporate image, allows users to:

  • Discover the hotel and its services in a more visual and engaging way
  • Easily check schedules and services
  • Access information through QR codes distributed throughout the hotel
  • Enhance the overall guest experience during their stay

The project was initially developed at Hotel SB Diagonal Zero, where a pilot phase was carried out to validate its performance and usability. Following the successful completion of this stage, its progressive rollout across the rest of the chain’s hotels will begin in the coming months.

Another step towards a more digital, efficient, and customer-centric experience.